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Recent Work

  • Supported the board of an international hospitality company to develop a strategic position on revenue management outsourcing needs.​

  • Provided a full analysis of the effectiveness of a new marketing strategy for a UK accommodation provider.

  • A comprehensive review of revenue management service products in the market for a major hotel company.

  • Provided commercial leadership, created and implemented a comprehensive action plan for a luxury brand in Europe.

  • Created the global commercial strategy for a new hotel conversion brand entering the market.

  • Conducted a deep dive review for a leisure park company to establish a view of the current distribution and business information ecosystem, including related people and processes.

  • Conducted an assessment of a large serviced apartment and “aparthotel” brand’s distribution architecture and made recommendations for a “best in class” future-proofed ecosystem.

  • Supported the implementation of the Property Management and Revenue Management Systems (PMS and RMS) and provided steering group guidance for the entire project at an “aparthotel” brand. 

  • Developed a price structure and strategy for a global serviced apartment brand.

  • Provided interim cover for the director of revenue management for a well known holiday park provider.

  • Conducted a full review of systems, people, processes and pricing structure for a luxury resort in Europe.

  • Created a bespoke monthly reporting system for UK based sports and leisure company.

  • Conducted an in-depth review of the key revenue drivers to identify opportunities to drive market share for a major branded hotel in the middle east.

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  • Provided recommendations for the optimum above property commercial structure at a global hotel brand.

  • Conducted a full revenue management and pricing review of the top EBITDA producing hotels for a small global hotel chain.

  • Conducted a review of the on-property revenue management practices to identify best practice and highlight opportunities at a small global hotel chain.

  • Designed, developed and implemented a total revenue management certification programme for a global hotel company.

  • Created an end-to-end positioning workshop process, enabling a new brand to ensure that all new properties are perfectly positioned in their respective markets. 


  • Conducted a full revenue management practice, process and people review and implemented recommendations at a small luxury hotel chain in Europe.

  • Conducted brand positioning workshops for all hotels and spa in a luxury hotel group in Europe.

  • Conducted a comprehensive review of midscale brands and marketing affiliations in Europe on behalf of a prospective investor.

  • Produced the initial brand framework, pillar and potential hallmarks for an owner looking to create a new luxury brand in Europe.

  • Conducted a revenue management systems review available in the market with recommendations for a small luxury hotel group.

  • Supported a centralised revenue team to build a revenue culture across their hotel portfolio, including a structured revenue meeting and effective use of revenue and reporting systems.

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