Simon is the founder of LiDoBranding whose clients include ultra-luxury hotel brands, individual iconic hotels, high-end senior living, private equity and technology start-ups. He has over twenty-five years of international experience in senior executive operational, sales and marketing roles for leading hospitality brands and flagship luxury hotels. Simon is a fellow of the Chartered Institute of Marketing and a well-connected branding and luxury hospitality expert. His core skills are:

• Defining a brand's strategy from essence to culture and story 

• Implementing a brand operating system from the ground up 

• Developing commercial partnerships

• Transforming hotel sales and marketing effectiveness 

• Providing strategic advice on the international hospitality industry