Meet the team

Simon Scoot

Branding & Loyalty

Simon is the founder of LiDoBranding whose clients include ultra-luxury hotel brands, individual iconic hotels, high-end senior living, private equity and technology start-ups. He has over twenty-five years of international experience in senior executive operational, sales and marketing roles for leading hospitality brands and flagship luxury hotels. Simon is a fellow of the Chartered Institute of Marketing and a well-connected branding and luxury hospitality expert. His core skills are:

  • Defining a brand's strategy from essence to culture and story 

  • Implementing a brand operating system from the ground up 

  • Developing commercial partnerships

  • Transforming hotel sales and marketing effectiveness 

  • Providing strategic advice on the international hospitality industry

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