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Lightbulb Consulting was involved almost from the inception of IHG’s new conversion brand voco™ and really added value from the outset. They created the commercial strategy for the brand, which marked a significant shift away from the way IHG had traditionally brought hotels into the system. They also helped us develop the voco™ meetings proposition and create a hotel positioning process that allowed each hotel to play to their individual strengths whilst remaining true to the brand. 

They quickly became part of the team, supporting us through the opening of our first 4 voco™ hotels - it’s hard to see how we would have accomplished so much in the first year of operations without them!

Will Yell

Head of voco™ EMEAA

The Lightbulb team supported us in a number of commercial projects, including helping enhance our revenue management culture across the business and positioning all our hotels and spa in their respective markets. They also helped develop the brand proposition for one of our hotels and provide guidance on the ideal brand and marketing affiliation programmes for a planned new development. Across all projects, they worked closely with my teams, gaining buy-in at every step from all stakeholders - a perfect fit for our business!

Didier Boidin

(Former) Director General, Hotel Operations & Purchasing

Societe des Bains de Mer, Monaco 

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We asked Lightbulb Consulting to support us in a number of areas across our business. They helped us select a revenue management system, implement an upselling programme and improve our revenue management culture across the organisation. They were also able to help set up a way to effectively manage our casino blocks and were instrumental in positioning our properties in the market, creating clear space between our 4 hotels.

They were with us every step of the way and we are really happy with the results for the team and the business.

Benjamin Caprini

Revenue Director

Societe des Bains de Mer, Monaco

Nick Barton

Chief Commercial Officer

The Edyn Group

We needed to completely overhaul our distribution systems architecture and I had worked with Lightbulb Consulting on a previous project so knew they would be the right team to support us doing this. 

They researched the market for options, helped us narrow down our choices to “best in market” and then supported us through to execution. We are now well on our way to having a future proof, agile distribution ecosystem that our new and existing properties can simply plug into.

They were also able to provide close revenue management and pricing support for our Locke brand, to fully optimise our use of our new revenue management system. A one-stop-shop for commercial support!

We were looking for a partner to co-develop and facilitate a Total Revenue Management Certification Process and Lightbulb Consulting was our first choice. Patrick prepared a great framework and delivered fantastic content in both virtual instructor-led Webinars and Regional Workshops across the world. We now have more than 40 TRM Specialists within the Movenpick family - we could not have done it without Patrick!

Christian Dolezal

Director, Global Total Revenue Management Projects


We asked Lightbulb Consulting to conduct a deep dive into one of our biggest revenue-driving hotels in Dubai that was operating in an extremely tough, competitive market. The team analysed the data, identified the challenges and, in a very non-confrontational way, was able to work with the hotel team to agree on a plan of action. Exactly what we were looking for!

Francesco Sostero

Marketing Director - Hotels

Majid Al Futtaim Properties LLC

Patrick and his team have been instrumental in the support and execution of commercial actions in a variety of areas, supporting us during a busy growth phase.  Lightbulb Consulting acted quickly and get into the details of what efforts would make the most impact. Working with various stakeholders in a multi-regional network; communication was essential.  Focusing on creating short term immediate value while supporting long-range commercial strategies. Value creation at the core of all actions.

Marcus Tait

Head of Commercial Integration - Global 

InterContinental Hotels Group

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