Business Positioning Workshop
In a “sea of sameness” how do you get your hotel, restaurant, spa or meetings product to stand out from the competition? Because you know that if it can, you stop having to compete on price alone. This two-day workshop is run in-house with your core team members and we take them through a seven-step process to give your business that competitive, sustainable advantage and an action plan to bring your positioning to life.
Date - 00/00/0000
Venue - Test Location
Price: £00.00 (includes coffee breaks and lunch)
What You Will Learn
This two-day workshop brings your leadership team together to create a positioning that perfectly fits your business. We build on a combination of market data, customer feedback and the experience in the room to craft the statement and then look at how this can be brought to life across the business.
Is This Course For You?
This course is ideal for hotels, restaurants, conference and events businesses and Spa’s that are about to launch into the market, or relaunch after a renovation. It can also be used as a starting point for change in strategic direction for a business.
Market Assessment - understanding the current market in which you operate.
Competitor Evaluation - what opportunities you have to lead the market.
Product Review - An honest assessment of your current (or future) product in the eyes of the customer.
Positioning Creation - co-creating something everyone supports.
Action plan development - the actions to bring it to life.