Revenue Management Strategy
Sales Frameworks
Marketing & Loyalty Planning
Optimizing Distribution Landscapes
Brand Development
To drive commercial performance, there are clear commercial areas to focus on. Lightbulb Consulting provides support across all these disciplines.
Revenue Management Strategy
The right tactics and distribution to boost revenue growth.
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Strategy Development - bringing together all the elements that make a solid commercial strategy.
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Pricing Structure - develop a pricing framework suitable for the market.
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Total Revenue Management - a real passion of ours! Enabling hotels to drive revenues and reduce costs across the commercial spectrum and bring them together into a coherent strategy.
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Meeting & Events Revenue Management - Often one of the biggest revenue drivers with the least commercial strategy applied.
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Food & Beverage Revenue Management - looking not only at potential revenue opportunities but also reducing the costs associated.
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Forensic Data Analysis and Performance Review - using our own business intelligence tools to identify your biggest opportunities.
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Software & systems selection - helping decide the right systems based on your specific requirements.
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Commercial performance audit for asset acquisition - helping prospective owners really understand the current and probable future performance of an asset.
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Interim Revenue Management - Maternity and sickness and role transition cover for all levels.​
Optimising Distribution Landscapes
Be on the right shelves, easy to book, at the lowest cost.
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Pricing Control - creating a bespoke pricing strategy by channel.
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Ease of Operation - identifying the best way to optimise time spent managing the channels.
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Channel Mix and Optimisation - identifying the ideal channel mix by day of week and season.
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Understanding Costs - per channel (what does, and doesn’t appear on the P&L).
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Ideal Distribution Architecture - creating a future-proofed ecosystem.​​
Brand Development
Positioning the hotel to compete with a clear advantage.
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Business Positioning - to create a competitive, sustainable advantage in the minds of customers.
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Brand and Marketing Company Selection - Identifying the ideal partners based on customer type, location and brand fit.
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Creating New Brands - from identifying the brand framework and guest experience to creating brand standards.
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Sales Frameworks
Proposing brilliant client solutions.
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Sales life cycle - identifying blockages presenting conversion.
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Sales plan/strategy development - creating a coherent strategy everyone understands.
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Stakeholder mapping - identifying the importance and impact of each on the business.
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Marketing & Loyalty Planning
Communicating your value to the market.
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Digital strategy - developing plans to attract the right customers via the most cost-effective channels.
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Smart spend in channels - allocating funds in the most effective way.
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Optimal customer segmentation - Developing marketing strategies that create additional demand or shifting segments.
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Loyalty - creating value for loyal customers, with or without a formal loyalty programme.
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Our Clients
We work with a range of clients from luxury independent hotels, Aparthotels, Student and long stay accommodation providers, to mid-scale chain brands.
Accor Hotels - a Lightbulb Consulting Client
Nobu Hotels - a Lightbulb Consulting Client
Haulfryn - a Lightbulb Consulting Client
Regent Hotels - a Lightbulb Consulting Client
SBM Hotels and Resorts - a Lightbulb Consulting Client
Majid Al Futtaim - a Lightbulb Consulting Client
Millennium Hotels - a Lightbulb Consulting Client
IC Campus - a Lightbulb Consulting Client
Voco Hotels - a Lightbulb Consulting Client
Handpicked Hotels - a Lightbulb Consulting Client
Edyn Hotels - a Lightbulb Consulting Client
Parkdean Resorts - a Lightbulb Consulting Client
IHG - a Lightbulb Consulting Client
Movenpick Hotels - a Lightbulb Consulting Client
Venues of Excellence - a Lightbulb Consulting Client
Puente Romano - a Lightbulb Consulting Client
Marbella Club - a Lightbulb Consulting Client
TUI Hotels - a Lightbulb Consulting Client
SLH - a Lightbulb Consulting Client
Michels & Taylor Hotels - a Lightbulb Consulting Client
Student Roost - a Lightbulb Consulting Client
